Lets Kick Racism out of Football
Aims and Objectives
The campaign has been pivotal in persuading and supporting the game’s stakeholders to take their equality responsibilities seriously.
Expose and challenge all aspects of discrimination and unfair practices and conduct at all levels of football.
Share information about good practices being pursued to achieve equality and fair outcomes.
Support individuals, groups, clubs, and authorities to effect actions themselves to achieve equality and fair outcomes.
Develop a wider awareness and acceptance of Kick It Out’s activities and its enabling and facilitating roles as a contributory force for good in football.
To actively share good practice, critical actions, and partnership working to empower and support football organisations to develop their own responsibility towards greater equity and fairness.
To clearly show the importance of exposing inequalities and the positive value and impact that can be made through collective preventative action.
In November 2017, Kick It Out published a landmark report entitled, ‘Football in pursuit of equality, inclusion and cohesion’ , calling on the whole of football to seize the power and popularity of the game to drive discrimination, exclusion, prejudice and hatred out.